Week - 1 |
The Concept and Definitions of Persuasion |
Week - 2 |
2. Theories and Models of Persuasion |
Week - 3 |
3. Psychological Impact Factors of the Persuasion Process |
Week - 4 |
4. Source and Receiver in Persuasive Communication |
Week - 5 |
Reviewing Topics and preparing for the exam |
Week - 6 |
Reviewing Topics and preparing for the exam |
Week - 7 |
Midterm |
Week - 8 |
5. Persuasive Message and Message Appeals |
Week - 9 |
Tactics of Persuasion |
Week - 10 |
Persuasion and Digital Communication |
Week - 11 |
7. Persuasion and Communication Campaigns |
Week - 12 |
Reviewing Topics and preparing for the exam |
Week - 13 |
Reviewing Topics and preparing for the exam |
Week - 14 |
Final exam |