Catalog Content |
Techno-Entrepreneurship: Definitions, Concepts, History; Creativity and Innovation: Concepts, Innovation types, Situation in Turkey and world; Idea to Market: Emergence and commercialization process of business idea, road maps; Entrepreneurial Marketing: Concepts, strategy and implementation; Managerial Issues: Performance, Team work, Strategic orientations; Legal Issues: Patents, Copyrights, Law and regulations; Financial Issues: Sources of funding, Sponsorships; Characteristics of Techno-Entrepreneur: Background, Education, Personality; Sustainability and Innovator’s Dilemma: Concepts, Reasons of failure; Future of Techno-Entrepreneurship: Trends. |