Catalog Content |
Concept of Public Opinion: Definition of public opinion, Formation of public opinion, The emergence of public opinion in the historical process; Theories of Public Opinion: Effective majority theory, Power theory, Sociological theory; Public Opinion and Media: The effect of media on public opinion formation; Communication Theories Explaining the Formation of Public Opinion: Spiral of silence theory, Agenda setting theory; Public Opinion Research: The effects of public opinion research, Public opinion research and media; Propaganda: Definition of propaganda, Techniques of propaganda, Public opinion and propaganda, Propaganda and social control. |