| Okuma Listesi |
• MORGAN, N., PRITCHARD, A. (2000), Advertising in Tourism and Leisure, Butterworth-Heinemann, Oxford.• MORGAN, N., PRITCHARD, A., PRIDE, R. (2002), “Meeting the Destination Branding Challenge”, Destination Branding: Creating the Unique Destination Proposition (Ed. M. Nigel, A. Pritchard, R. Pride), Butterworth-Heinemann, Oxford.• RICHARDSON, J., COHEN, J. (1993), “State Slogans: The Case of the Missing USP”, Journal of Travel &Tourism; Marketing, 2 (2/3), 91-109. |
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