| Okuma Listesi |
Sever, N., S., “Perceptions of Integrated Marketing Communications Among Advertisers and Advertising Practitioners in Turkey: An Exploratory Study”, 9th International Advertising Association Education Conference, October 12-15, Miami, Florida, USA, 2000.Kitchen, P., J., ve Sever, N., S., “Australian Advertising and PR Agency Perspectives on Integrated Marketing Communications,” Proc. 13th International Conference on Corporate and Marketing Communications, Ljubljana, Vol. 1, 16-21, Routledge: Taylor and Francis Group, Ljubljana, 2008. |
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