| Okuma Listesi |
Aaker, D. A. (1991) Managing Brand Equity, FreePress, New York.Berger,Jonah(2016), Contagious: Why Things Catch On.Eyal, Nir(2014), Hooked: How to Build Habit-Forming Products.Godin, Seth (2012), Icarus Deception:How High Will You Fly?Godin, Seth (2016), Tribes: We Need You to Lead Us.Holt, D.B.(2004), How Brands Become Icons: The Principles of Cultural Branding.Lewis, Michael (2017), The Undoing Project: A Friendship That Changed Our Minds.Lyseggen, Jørn (2017), Outside Insight: Navigating a World Drowning in Data.Thaler, Richard (2016), Misbehaving: The Making of Behavioral Economics.Zenko,Micah(2015), RedTeam. |
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