| Okuma Listesi |
Doorley, J., Garcia, H. F. (2007). Reputation management: The key to successful public relations and corporate communication. New York, NY: Routledge.Fombrun C. J. (1998). Indices of Corporate Reputation: An Analysis of Media Rankings and Social Monitors’ Ranking, Corporate Reputation Review, 1 (4), 327-340.Fombrun, C.J. and Van Riel, C.B.M. (2003). Fame and Fortune: How Successful Companies Build Winning Reputations. New Jersey, USA: Financial Times Prentice Hall.Kadıbeşegil, S. (2006). İtibar Yönetimi. Mediacat Yayınları, İstanbul.Kitchen J. P. and Laurence A. (2003). Corporate Reputation: Eight Country Analysis, Corporate Reputation Review 6 (2), 103-117 |
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