| Okuma Listesi |
İLT 368 Kurumsal İletişim Dersi için önerilen yayınlardan bazıları şunlardır:1. Kurumsal İletişim. Edt. Ferruh Uztuğ. A.Ü. Yayınları2. Cornelissen, Joep (2011). Corporate communication: A Guide to Theory and Practice. Sage.3. Goodman, Michael B. (2015). Corporate communication : critical business asset for strategic global change. New York : Peter Lang.4. Argenti, Paul A. (2009). Strategic corporate communication : a global approach for doing business in the new India. New York : McGraw-Hill.5. Argenti, Paul A. (2009). Corporate communication. Boston: McGraw-Hill/Irwin6. Belasen, Alan T. (2008). The theory and practice of corporate communication : a competing values perspective. Los Angeles, Calif. : SAGE Publications.7. Riel, Cees B. M. van and Fombrun, Charles J. (2007). Essentials of corporate communication : implementing practices for effective reputation management. London : Routledge, 2007.8. Riel, Cees B. M. van (1995). Principles of corporate communication. London: Prentice Hall. 9. A Handbook of corporate communication and strategic public relations : pure and applied .Edited by Sandra Oliver. London : Routledge, 2004.10. Kitchen, Philip J. and Schultz, Don E. (2001). Raising the corporate umbrella : corporate communications in the 21st century. |
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