| Önerilen Kaynaklar |
Kotler, P., & Armstrong, G. (2017). Principles of marketing (17th ed.). Pearson.Odabaşı, Y., & Oyman, M. (2007). Pazarlama iletişimi yönetimi. Mediacat Yayınları.Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). McGraw-Hill Education.Uztuğ, F. (2021). İletişim ve marka yönetimi (Genişletilmiş baskı). İletişim Kitabevi.Aaker, D. A. (1996). Building strong brands. The Free Press.Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: Moving from traditional to digital. Wiley.Schultz, D. E., Tannenbaum, S. I., & Lauterborn, R. F. (1993). Integrated marketing communications: Putting it together & making it work. NTC Business Books.Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing (7th ed.). Pearson Education.Enge, E., Spencer, S., & Fishkin, R. (2015). The art of SEO: Mastering search engine optimization (3rd ed.). O’Reilly Media.Fishkin, R., & Hogenhaven, T. (2015). Inbound marketing and SEO (2nd ed.). Wiley.Ryan, D. (2016). Understanding digital marketing (4th ed.). Kogan Page.Clarke, A. (2020). SEO 2020: Learn search engine optimization with smart internet marketing strategies. Independently published.Moran, M., & Hunt, B. (2009). Search engine marketing, inc. (2nd ed.). IBM Press.Hsu, P. F., Lu, Y. H., & Chen, S. C. (2023). Creating and validating predictive personas for target marketing. International Journal of Human–Computer Studies, 178, 103285. https://doi.org/10.1016/j.ijhcs.2023.103285Lipschultz, J. H. (2020). Social media communication (3rd ed.). Routledge. |