| Önerilen Kaynaklar |
Bryon, S. (2017). Marketing: Theory, evidence, practice. (2nd edition). Oxford University Press. Bryon, S. (2021). Pazarlama - Yeni pazarlama, geleceğin pazarlaması. The Kitap Yayınları.Schlegelmilch, B. B., and Winer, R. S. (Eds.) (2021). The Routledge companion to strategic marketing. Routledge.Palmatier, R. W., and Sridhar, S. (2021). Marketing strategy. Based on first principles and data analytics. Red Globe Press.Ferrell, O.C., Hartline, M. D., and Hochstein, B. W. (2022). Marketing strategy: Text and Cases. (8th Edition). Cengage Learning. HBR's 10 Must Reads on Strategic Marketing (2013). Harvard Business Review Press. Stratejik Pazarlama (2016). Harvard Business Review Press (Çeviren: Melis İnan). Kotler, P., Armstrong, G. & Balasubramanian, S. (2021). Principles of Marketing (19th Global Edition).Pearson.Kotler, P. & Armstrong, G. (2018). Pazarlama İlkeleri (Çev. Ed: Ercan Gegez). Beta Yayınları. |