| Önerilen Kaynaklar |
1. Wells, William, John Burnett, and Sandra Moriarty (1998), Advertising Principles and Practices, 4th ed., Upper Saddle River, NJ: Prentice-Hall2. Andrews, J. C. ve Shimp, T. A. (2017). Advertising, promotion, and other aspects of integrated marketing communications (10. Baskı). Cengage Learning. USA.3. Avery, J. (2000). Advertising campaign planning: developing an advertising-based marketing plan. Copy Workshop.4.Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing. Pearson, UK.5.Parente, D. (2004). Advertising campaign strategy: A guide to marketing communication plans. Thomson South-Western. 6.Andrews, J. G. & Shimp, T. A. (2018). Advertising, promotion and other aspects of integrated marketing communications, (10th edition). Boston: Cengage Learning.7.Belch, G. E., Belch, M. A., Kerr, G., Powell, I., & Waller, D. (2020). Advertising: An integrated marketing communication perspective, (4th edition). Sydney: McGraw-Hill Education8.Frazer, C. F. (1983). Creative strategy: a management perspective. Journal of Advertising, 12(4), 36 - 41.9. Weigold, M. F. & Arens, W. F. (2018). Advertising, (3rd edition). New York: McGraw-Hill Education10. Avery, J. (2000). Kampanya Planlaması: Reklam Temelli Pazarlama Planı. Çev. Çelik Oker, İstanbul: Reklamcılık Vakfı Yayınları.11.Elden, M. (2016). Reklam Yazarlığı. İstanbul: İletişim Yayınları.12.Cem, İ. H. (2019). Medya Planlamasında Kullanılan Araştırmalar ve Veriler. İstanbul: MediaCat Kitapları. |