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Last Updated: 02/10/2026

Code - Course Title Course Type Laboratory + Practice ECTS
HİT406U - II. SEMESTER 0 +0 5.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) Prof. Dr. Müjgan Yazıcı
Mode of Delivery
Place of Delivery
Used Educational Platforms
Prerequisites
Courses Recomended
Recommended Resources
Work Placement
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 The advertising campaign process and its levels and the sides to the advertising campaign are explained.
Week - 2 Situation Analysis in Advertising Campaigns stages are described
Week - 3 Strategic Planning and Creative Strategy are explained.
Week - 4 How Creative Applications in Advertising are realized is explained with examples of different media
Week - 5 Exam questions and answers for the first 4 units were realized
Week - 6 Characteristics of Traditional Media as Advertising Tools and Media Planning are explained.
Week - 7 It is explained how Digital Media Planning is realized in Advertising Campaigns.
Week - 8 It is explained how effectiveness measurement is realized in advertising campaigns.
Week - 9 The relationship between Advertising Campaigns and Other Marketing Communication Practices is explained.
Week - 10 Questions about the last 4 units of the book are asked and answered.
Week - 11 Yok
Week - 12 Yok
Week - 13 Yok
Week - 14 Yok

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
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