Akademik Dersler - Tanıtım

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Code - Course Title	Course Type	Laboratory + Practice	ECTS
RTP204U - Radio and Television Management	IV. SEMESTER	0 +0	4.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	Lecturer Engin KILIÇATAN
Mode of Delivery	Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	HUK213U MEDIA LAW
Recommended Resources	Anadolu University Distance Education Faculty Radio and Television Businnes Textbook
Work Placement	There is no internship or practice for this course.
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Management and Organization in Radio and Television: Broadcasting and management systems in radio and television
Week - 2		Organization structure of Radio and Television, New organization approaches in radio and television broadcasting
Week - 3		Production Planning in Radio and Television: Subject matter and features of production in radio and television
Week - 4		Production planning in radio and television, production process in radio end television
Week - 5		Broadcasting Planning in Television: Broadcasting schedule
Week - 6		Strategies of broadcasting schedule
Week - 7		Midterm Exam
Week - 8		Television ratings in Turkey
Week - 9		Basic concepts of rating data, uses of rating datas
Week - 10		Television Marketing: Introduction, marketing concept
Week - 11		Media organizations and marketing
Week - 12		Strategies of television marketing
Week - 13		Financial Management: Introduction, management of organization capital
Week - 14		Final Exam

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	30
Final Exam	1	70
Toplam (%)		100