Akademik Dersler - Tanıtım

Last Updated: 25/06/2026

Code - Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
SAN106 - Artistic Communication and Art Marketing	II. SEMESTER	2 +0	3.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	DOÇENT GÜLÇİN KARACA
Mode of Delivery	Face to face
Place of Delivery
Used Educational Platforms
Prerequisites	_
Courses Recomended	History of art; Philosophy of art; Contemporary art
Recommended Resources
Work Placement	-
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		The concepts of market and communication in the context of art The fundamental dynamics of the art market
Week - 2		Capitalism and the market The commodification of art
Week - 3		The problem of the market in relation to the authenticity of art
Week - 4		The establishment of the Fine Arts in the eighteenth century The first modernization of art
Week - 5		The French Salons and the emergence of modern exhibition practices
Week - 6		Nineteenth-century art movements The modernization of art institutions
Week - 7		Manet and Courbet The conflict between artists and art institutions
Week - 8		The emergence of the gallery in the twentieth century I
Week - 9		The emergence of the gallery in the twentieth century II
Week - 10		Avant-garde art movements The rejection of art institutions
Week - 11		The figure of the avant-garde artist Institutional critique
Week - 12		Post-1950 art The deconstruction of the gallery Minimalism and the exhibition space
Week - 13		Globalisation, Art and Communication: New Marketing concepts Brian O'Doherty, Inside the White Cube: Critical reading I
Week - 14		Brian O'Doherty, Inside the White Cube: Critical reading II The contemporary art market and institutional critique

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100