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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Economics and Administrative Sciences
  2. Department of Business Administration
  3. Course Structure Diagram with Credits
  4. Principles of Marketing
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 02/03/2026

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
PZL211 - Principles of Marketing V. SEMESTER 3 +0 5.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) DOÇ. DR. FEYZA AĞLARGÖZ, PROF. DR. ELİF EROĞLU HALL
Mode of Delivery The mode of delivery of this course is face to face.
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources -Pazarlama İlkeleri (2018). Philip Kotler ve Gary Armstrong (16.baskı). (Çev. Ed.: A.Ercan Gegez). Beta Yayıncılık.-Kotler, P. & Armstrong, G. (2018). Principles of Marketing (17th edition). Harlow: Pearson.
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 General information about the aim of the course, textbook, reading materials and student responsibilities
Week - 2 Introduction to marketing
Week - 3 Definition of marketing concept, explanation of basic concepts, development of marketing understanding (approaches)
Week - 4 Definition of marketing concept, explanation of basic concepts, development of marketing understanding (approaches)
Week - 5 Strategic planning and marketing
Week - 6 Marketing mix concept
Week - 7 Marketing environment: Micro environmental factors
Week - 8 Marketing environment: Macro environmental factors
Week - 9 Marketing environment: Macro environmental factors
Week - 10 Marketing research and marketing informations systems
Week - 11 Marketing research and marketing informations systems
Week - 12 Market segmentation and target market selection
Week - 13 Market segmentation and target market selection
Week - 14 Differentiation and positioning

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 40
Final Exam 1 60
Toplam (%) 100

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