Akademik Dersler - Tanıtım

Last Updated: 29/09/2025

Code - Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
PZL310 - Marketing Management	VI. SEMESTER	3 +0	5.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	PROF. DR. FATMA ZEYNEP ÖZATA, PROF. DR. NEZİHE FİGEN ERSOY ARCA
Mode of Delivery	The mode of delivery of this course is Face to face
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Resources	1- P. Kotler, G. Armstrong, (2016), \"Pazarlama İlkeleri\", Beta, İstanbul (Cev. Edt: A. Ercan Gegez) 2- P. Kotler, K.L. Keller, ( 2015), \"Pazarlama Yönetimi\", Beta, İstanbul, (Cev. Edt: İbrahim Kırcova)3- J.P.Peter, J.H. Donnelly, Jr., ( 2016), \"Pazarlama Yönetimine Giriş\", Nobel, Ankara, (Cev. Edt: Aykan Candemir)4- A.H. İslamoğlu, ( 2013), \"Pazarlama Yönetimi:Stratejik Yaklaşım\", Beta, İstanbul5- Ö. Torlak, R. Altunışık, ( 2012), \"Pazarlama Stratejileri: Yönetsel Bir Yaklaşım\", Beta, İstanbul6- M. Karafakioğlu, ( 2005), \"Pazarlama İlkeleri\", Litertaür yayınları, İstanbul7- S. Kingsnorth, (2017), \"Dijital Pazarlama Stratejisi\", (Cev:Edt: Fahri Apaydın), Nobel, Ankara8- M. Solomon, \"(2020), \"Tüketici Davranışları\", (Cev: Edt: Nurettin Parıltı, Elif Akagün Ergin), Nobel, Ankara9- K.L. Keller, (2019), \"Stratejik Marka Yönetimi\", (Cev. Edt: Aykan Candemir), Nobel Ankara10- W.D. Perreault, Jr., J.P. Cannon, E.J.McCarthy, (2013), \"Pazarlamanın Temelleri\", (Cev. Edt:Asım Günal Önce), Nobel, Ankara11- N.F. Balta, (2006), \"Endüstriyel Pazarlama\", Nobel, Ankaraminate Markets, Apr 19, 2014, by Philip KotlerMarketing Jan 15, 2014, by Roger Kerin and Steven Hartley
Work Placement
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		A review of marketing principles and introduction to the marketing mix elements
Week - 2		Introduction to product and service strategy
Week - 3		New product development and product life cycle
Week - 4		Brand and several aspects of branding
Week - 5		Pricing products:Pricing considerations and approaches
Week - 6		Pricing products:Pricing strategies
Week - 7		Distribution channels management and strategies
Week - 8		Distribution channels management and strategies
Week - 9		Integrated marketing communication strategy
Week - 10		Advertising,sales promotion and public relations
Week - 11		Personal selling and sales management
Week - 12		Social Media
Week - 13		Relationship Marketing
Week - 14		Experimental Marketing

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Assessment Method and Passing Requirements
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