Akademik Dersler - Tanıtım

Last Updated: 29/09/2025

Code - Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
PZL310 - Marketing Management	VI. SEMESTER	3 +0	5.0

Language of Instruction	İngilizce
Course Type	Required Courses
Course Instructor(s)	PROF. DR. SEVGİ AYŞE ÖZTÜRK
Mode of Delivery	The mode of delivery of this course is face to face
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course. But Principle of Marketing course is suggested before Marketing management.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Resources	Principles of Marketing, Philip Kotler and Gary Armstrong (2013)Marketing Management, Kotler and Keller (2013)
Work Placement	N/A
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		A review of marketing principles and introduction to the marketing mix elements
Week - 2		Product and service strategy
Week - 3		Brand and several aspects of branding
Week - 4		New product development and product life cycle
Week - 5		Pricing products:Pricing considerations and approaches
Week - 6		Pricing products:Pricing strategies
Week - 7		Distribution channels
Week - 8		Wholesaling and retailing
Week - 9		Wholesaling and retailing
Week - 10		Wholesaling and retailing
Week - 11		Integrated marketing communication strategy
Week - 12		Advertising,sales promotion and public relations
Week - 13		Personal selling and sales management
Week - 14		International marketing

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Assessment Method and Passing Requirements
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