Akademik Dersler - Tanıtım

Last Updated: 29/09/2025

Code - Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
ÇYA438 - Entrepreneurship	VIII. SEMESTER	2 +0	3.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	DR. ÖĞR. ÜYESİ ÖZGÜR TURAN
Mode of Delivery	The mode of this course is online and face to face
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Resources	There is no compulsory source.
Work Placement	N/A
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Description of Course and Explanation of Basic Purpose with Examples
Week - 2		Musical Instrument Making Industry and Markets in the World and Turkey
Week - 3		The Concept and Scope of Marketing in Instrument Making
Week - 4		Approaches in Persuasion Investigations
Week - 5		Communication Language in Instrument Making, Professional Ethics and Criticism
Week - 6		Relation of Luthier and Musician in Instrument Presentation
Week - 7		Feasibility and Production in Instrument Making
Week - 8		Target Market Selection and Positioning in Instrument Making
Week - 9		Relevant Case Study on Instrument Design and Branding Strategies
Week - 10		Buried Producer and Markets
Week - 11		Consumer Habits, Sectoral Forecast and Vision Presentation in the Context of Instrument Presentation Techniques
Week - 12		Current Marketing Strategies in Instrument Making
Week - 13		Product Presentation Strategies in Exhibition, Fair and Virtual Media
Week - 14		Final Project Presentation

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)