| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
|
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component |
| Recommended Reading List |
Erdoğan, B.Z. (Ed.) ve Özata, F.Z. (Ed.) (2013). Perakendecilikte Ürün Yönetimi. Eskişehir. Anadolu Üniversitesi Yayını No: 2764, Açıköğretim Fakültesi Yaynın No: 1722. |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
There is no work placement. |
| Catalog Content |
Introduction to Product Management in Retailing: Classification of products, Product definition, Product classes, Product mix, Decision areas, Product sectors; Decision makers in retail product management: Retail purchasing organisations, Retail product management, retail purchasing organisations, managerial cylinder in purchasing organisations; Category Management: Benefits of category management to parties, changing roles of retailer and manufacturer in category management, category management business process actions, Category scorecard |
Anadolu Info Package 
Turkish 
English