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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Fine Arts
  2. Department of Painting
  3. Course Structure Diagram with Credits
  4. Artistic Communication and Art Marketing
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
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Last Updated: 08/10/2026

Code - Course Title Course Type Laboratory + Practice ECTS
SAN106 - Artistic Communication and Art Marketing II. SEMESTER 2 +0 3.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) ÖĞR. GÖR. IŞILTAN ATAMAN TİRYAKİ
Mode of Delivery Face to face
Place of Delivery On Campus
Used Educational Platforms Face-to-face
Prerequisites There are no prerequisites or corequisites for this course.
Courses Recomended There is no recommended course.
Recommended Resources Brian O’Doherty, Inside the White Cube: The Ideology of the Gallery Space.
Work Placement There is no internship requirement for this course.
Aims of the Course The aim of this course is to examine the formation of the art market in modern and contemporary art, the development of institutions and concepts such as galleries, museums, curatorship, and collecting, and to discuss the problems of artistic production, circulation, value, and communication within capitalist society.

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 LO-1 Introduction to art communication and the art market: fundamental concepts Lecture Question & Answer Discussion
Week - 2 LO-1 LO-2 LO-3 The historical formation of the modern art market Lecture Question & Answer Discussion
Week - 3 LO-2 LO-3 Capitalism, the commodification of art, and the economic value of the artwork Lecture Question & Answer Discussion
Week - 4 LO-1 LO-2 LO-3 The changing social position of the artist, collector, and art dealer Lecture Question & Answer Discussion
Week - 5 LO-1 LO-2 LO-3 The emergence of galleries and the circulation of modern art Lecture Question & Answer Discussion
Week - 6 LO-1 LO-2 LO-3 Museums, exhibition practices, and the institutionalization of art Lecture Question & Answer Discussion
Week - 7 LO-1 LO-2 LO-3 The development of curatorship and contemporary exhibition practices Lecture Question & Answer Discussion
Week - 8 LO-1 LO-2 LO-3 Midterm examination / general evaluation Lecture Question & Answer Discussion
Week - 9 LO-1 LO-2 LO-3 Auctions, collecting, and the formation of value in the art market Lecture Question & Answer Discussion
Week - 10 LO-1 LO-2 LO-3 Brian O’Doherty and Inside the White Cube: the ideology of the gallery space Lecture Question & Answer Discussion
Week - 11 LO-1 LO-2 LO-3 Art institutions and institutional critique Lecture Discussion
Week - 12 LO-1 LO-2 LO-3 Art, mass communication, media, and visibility Lecture Question & Answer Discussion
Week - 13 LO-1 LO-2 LO-3 Globalization, biennials, art fairs, and the contemporary art market Lecture Question & Answer Discussion
Week - 14 LO-1 LO-2 LO-3 The contemporary art market, problems of art communication, and general evaluation Lecture Question & Answer Discussion

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