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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Eskişehir Vocational School
  2. Department of Foreign Trade
  3. Program in Foreign Trade
  4. Course Structure Diagram with Credits
  5. International Marketing
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 09/10/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZL405 - International Marketing III. SEMESTER 2 +0 3.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) DOÇ. DR. REMZİ REHA DURUCASU
Mode of Delivery face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended
Recommended Resources Kozlu, Cem. Uluslararası Pazarlama 
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Concept of international marketing
Week - 2 Commercial development experienced at international level
Week - 3 International marketing research
Week - 4 International marketing plan
Week - 5 Product decisions in international market
Week - 6 Pricing decisions in international market
Week - 7 Physical distribution in international marketing
Week - 8 Distribution channels in international market
Week - 9 Sales Promotion Decisions in International Marketing
Week - 10 Export organization in international marketing
Week - 11 Information System in international marketing
Week - 12 Turkey in international marketing
Week - 13 Case studies in international marketing
Week - 14 The matter of development of exportation

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 50
Final Exam 1 50
Toplam (%) 100

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