Akademik Dersler - Tanıtım

Last Updated: 06/10/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
PZL219U - Principles of Marketing	V. SEMESTER	0 +0	5.0

Language of Instruction	İngilizce
Course Type	Elective Courses
Course Instructor(s)	Sevgi Ayşe Öztürk (Prof. Dr.)
Mode of Delivery	Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Resources	Principles of Marketing (ed: Sevgi Ayşe Öztürk), Anadolu University Open Education Faculty Publication, 2018
Work Placement	N/A
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Defining marketing and relevant terms
Week - 2		Marketing management orientations and relationship marketing approach
Week - 3		Strategic marketing planning
Week - 4		Marketing environment: Micro environment
Week - 5		The marketing environment: Effect of macro environment on marketing decisions
Week - 6		Marketing research and marketing insight
Week - 7		Midterm
Week - 8		Consumer markets and consumer buying behavior
Week - 9		B2B markets and business buying behavior
Week - 10		Market segmentation and market targeting
Week - 11		Positioning strategies
Week - 12		Brief explanation of marketing mix elements
Week - 13		Review of the chapters by questions and answers
Week - 14		Final exam

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	30
Final Exam	1	70
Toplam (%)		100