Anadolu Info Package Anadolu Info Package
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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Open Education Faculty
  2. Sports Management
  3. Course Structure Diagram with Credits
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 20/10/2026

Code - Course Title Course Type Laboratory + Practice ECTS
SYT206U - IV. SEMESTER 0 +0 5.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) ASSOC. PROF. DR. İLKER USTA
Mode of Delivery Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended Spor Pazarlaması, Spor Finansmanı, Finansal Yönetim I-II, Girişimcilik Finansmanı, Uluslararası Finansman
Recommended Resources ÖZTÜRK, S.A., ODABAŞI, Y., VELİOĞLU, M.N., SEVER, S., ARGAN, M., ÖZER, A., KATIRCI, H., (2013), Sporda Sponsorluk, Editör: Metin ARGAN, Anadolu Üniversitesi Yayınları No: 2885, Açıköğretim Fakültesi Yayınları No: 1842, Eskişehir
Work Placement Bu ders için uygun değildir.
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Spor Sponsorluğu: Kavram ve Özellikler
Week - 2 Spor Sponsorluğunun Yararları ve Olası Sakıncaları
Week - 3 Pazarlama İletişimi
Week - 4 Pazarlama İletişim Karması ve Sponsorluk
Week - 5 Sponsorluk Yönetimi ve Bütçesi
Week - 6 Sponsorluk Fiyatlandırma Stratejileri
Week - 7 ARA SINAV
Week - 8 Sponsorluk Duyurumu, Duyurum Araçları ve Sponsorlukta Kullanımı
Week - 9 Sponsorluğun Değerlendirilmesi ve Ölçümü
Week - 10 Sponsorluk Ölçümünün Önemi
Week - 11 Sponsorluk Ölçümünde Kullanılan Araştırma Teknikleri
Week - 12 Sponsorluk Ölçümünde Kullanılan Yöntemler
Week - 13 Sinsi Pazarlama ve Sponsorluk
Week - 14 FİNAL SINAVI

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 30
Final Exam 1 70
Toplam (%) 100

Info on the Institution

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  • Registration Procedures
  • ECTS Credit Allocation
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Info on Degree Programmes

  • Doctorate Degree / Proficieny in Arts
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Info for Students

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