| Okuma Listesi |
1. Shankar, Venkatesh, Berry, Leonard and Dotzel, Thomas, “A Practical Guide to Combining Products and Services”, Harvard Business Review, November 2009, s. 95-99 (13 Eylül 2012)2. Berry, Leonard, “Cultivating Service Brand Equity”, Journal of the Academy of Marketing Science, Winter 2000, Volume 28, Issue 1, s. 128-1373. Frei, Frances X., “The Four Things a Service Business Must Get Right”, Harvard Business Review, April 2008, s. 70-804. Berry, Leonard and Seiders, Kathleen, “Serving Unfair Customers”, Business Horizons, 2008, Volume 51, s. 29-375. Heskett, James, Jones, Thomas, Lovemen, Gary, Sasser, W. Earl Jr. and Schlesinger, Leonard, “Putting the Service-Profit Chain to Work”, Harvard Business Review, July-August 2008, s. 118- 1296. Öztürk,A. Sevgi, Hizmet PazarlamasıBursa:Ekin Kitabevi |
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