Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Marketing Strategies and Research in Service Corp.	PZL527	II. SEMESTER	3+0	6.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	PROF. DR. SEVGİ AYŞE ÖZTÜRK
Mode of Delivery	The mode of delivery of this course is Face to face
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Reading List	1. Shankar, Venkatesh, Berry, Leonard and Dotzel, Thomas, “A Practical Guide to Combining Products and Services”, Harvard Business Review, November 2009, s. 95-99 (13 Eylül 2012)2. Berry, Leonard, “Cultivating Service Brand Equity”, Journal of the Academy of Marketing Science, Winter 2000, Volume 28, Issue 1, s. 128-1373. Frei, Frances X., “The Four Things a Service Business Must Get Right”, Harvard Business Review, April 2008, s. 70-804. Berry, Leonard and Seiders, Kathleen, “Serving Unfair Customers”, Business Horizons, 2008, Volume 51, s. 29-375. Heskett, James, Jones, Thomas, Lovemen, Gary, Sasser, W. Earl Jr. and Schlesinger, Leonard, “Putting the Service-Profit Chain to Work”, Harvard Business Review, July-August 2008, s. 118- 1296. Öztürk,A. Sevgi, Hizmet Pazarlaması Bursa:Ekin Kitabevi
Assessment methods and criteria	Essay type exam and project The students are assesed based on a midterm exam and a research paper about service quality.
Work Placement	N/A
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