| Okuma Listesi |
Fog, K., Budtz, C., & Yakaboylu, B. (2005). Storytelling: Branding in practice. Springer.Simmons, A. (2006). The story factor: Inspiration, influence, and persuasion through the art of storytelling (2nd ed.). Basic Books.Aaker, D. A. (2014). Aaker on branding: 20 principles that drive success. Morgan James Publishing.Uztuğ, F. (2019). Marka olmak. İletişim Kitabevi. |
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