Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Marketing	PZL255	III. SEMESTER	3+1	4.5

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	DOÇ. DR. ZÜLEYHA ÖZBAŞ ANBARLI
Mode of Delivery	Face to face
Prerequisites	Null
Courses Recomended	Null
Recommended Reading List	Fog, K., Budtz, C., & Yakaboylu, B. (2005). Storytelling: Branding in practice. Springer.Simmons, A. (2006). The story factor: Inspiration, influence, and persuasion through the art of storytelling (2nd ed.). Basic Books.Aaker, D. A. (2014). Aaker on branding: 20 principles that drive success. Morgan James Publishing.Uztuğ, F. (2019). Marka olmak. İletişim Kitabevi.
Assessment methods and criteria	1 Final
Work Placement	Null
Catalog Content	Introduction to MarketingFundamental Concepts and Models; Marketing in the Context of New Media; Digital Marketing Strategies; Consumer Behavior and Market Segmentation; Brand Management and Corporate Identity; Integrated Marketing Communication (IMC); Social Media Marketing Content Marketing and Storytelling; SEO and SEM – Search Engine MarketingMobile Marketing and Emerging Technologies; Data Analytics and Digital Performance Measurement; Ethics and Digital Marketing Law; Case Studies in Campaign Analysis; Campaign Development Workshop.