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Week - 1 |
Global Marketing: Key Concepts and Scope |
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Week - 2 |
Global Marketing: Key Concepts and Scope-II |
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Week - 3 |
Economic and Demographic Conditions Affecting Global Marketing |
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Week - 4 |
Economic and Demographic Conditions Affecting Global Marketing-II |
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Week - 5 |
Effects of Cultural, Political and Technological Environment on Global Marketing |
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Week - 6 |
International Market Entry Strategies |
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Week - 7 |
Midterm |
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Week - 8 |
Product and Service Strategies for Global Markets |
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Week - 9 |
Product and Service Strategies for Global Markets-II |
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Week - 10 |
Pricing Strategies in Global Markets |
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Week - 11 |
Pricing Strategies in Global Markets-II |
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Week - 12 |
Distribution Strategies in Global Markets |
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Week - 13 |
Global Communication Strategies |
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Week - 14 |
Final exam |
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