Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Changing Competitions and Brand as a Added Value
Week - 2	Basic Concepts: Brand Awarnesss, Asociations, Identitiy, Personality, Image
Week - 3	Basic Concepts: Brand Awarnesss, Asociations, Identitiy, Personality, Image
Week - 4	Brand Building and Managment
Week - 5	Brand İdentitiy Models
Week - 6	Brand Identity Models
Week - 7	Brand Positioninig
Week - 8	Consumer Behavour and Brands
Week - 9	Brand Managment and Integrated Communications
Week - 10	Brand Managment and Integrated Communications
Week - 11	Corporate Communication and Brand Managment
Week - 12	Bussines Mangment and Brand Managment
Week - 13	Brand Managment in Turkey
Week - 14	Brand Managment in Turkey