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Week - 1 |
Description of Course and Explanation of Basic Purpose with Examples |
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Week - 2 |
Musical Instrument Making Industry and Markets in the World and Turkey |
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Week - 3 |
The Concept and Scope of Marketing in Instrument Making |
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Week - 4 |
Approaches in Persuasion Investigations |
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Week - 5 |
Communication Language in Instrument Making, Professional Ethics and Criticism |
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Week - 6 |
Relation of Luthier and Musician in Instrument Presentation |
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Week - 7 |
Feasibility and Production in Instrument Making |
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Week - 8 |
Target Market Selection and Positioning in Instrument Making |
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Week - 9 |
Relevant Case Study on Instrument Design and Branding Strategies |
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Week - 10 |
Buried Producer and Markets |
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Week - 11 |
Consumer Habits, Sectoral Forecast and Vision Presentation in the Context of Instrument Presentation Techniques |
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Week - 12 |
Current Marketing Strategies in Instrument Making |
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Week - 13 |
Product Presentation Strategies in Exhibition, Fair and Virtual Media |
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Week - 14 |
Final Project Presentation |
Anadolu Info Package 
Turkish 
English