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Week - 1 |
The importance and place of PR in tourism sector |
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Week - 2 |
The concept & history of PR
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Week - 3 |
Concepts related to PR |
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Week - 4 |
Practice areas of PR
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Week - 5 |
PR process-Research & Planning |
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Week - 6 |
PR process-Action & Evaluation |
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Week - 7 |
Tools of PR
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Week - 8 |
Sponsorship
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Week - 9 |
Corporate reputation
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Week - 10 |
Promotional films on tourism
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Week - 11 |
PR & Crisis communication
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Week - 12 |
PR & Creativity
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Week - 13 |
PR & Corporate social responsibility |
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Week - 14 |
Case studies from tourism sector
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Anadolu Info Package 
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