|
Week - 1 |
The goal of sports marketing course and basic sources about the course |
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Week - 2 |
Sport Industry and Sport Marketing |
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Week - 3 |
Sport Marketing Management |
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Week - 4 |
Information System in Sport Marketing and Marketing |
|
Week - 5 |
Consumer Behavior |
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Week - 6 |
Consumer Behavior |
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Week - 7 |
Segmentation and Positioning |
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Week - 8 |
Sport Marketing Mix and Characteristics of marketing mix. Sport Product |
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Week - 9 |
Pricing Decisions |
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Week - 10 |
Place |
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Week - 11 |
Promotion: Advertising, Public Relations |
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Week - 12 |
Promotion: Advertising, Public Relations |
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Week - 13 |
Promotion: Personal Selling, Sale Promotion |
|
Week - 14 |
Sport Sponsorship and Ambush Marketing |
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