|
Week - 1 |
Marketing, service marketing and Air transport marketplace |
|
Week - 2 |
Marketing Environment of Airline Industry (Peste Analysis) |
|
Week - 3 |
Competition Strategies for Airlines |
|
Week - 4 |
Competition Strategies for Airlines |
|
Week - 5 |
Product Analysis in the Airline Marketplace |
|
Week - 6 |
Product Analysis in the Airline Marketplace |
|
Week - 7 |
Mid -term |
|
Week - 8 |
Pricing and Revenue Management in the Airline Marketplace |
|
Week - 9 |
Pricing and Revenue Management in the Airline Marketplace |
|
Week - 10 |
Product Distribution in Airline Market |
|
Week - 11 |
Distribution channels used in airline companies, Global distribution and reservation systems |
|
Week - 12 |
Promotion Mix in Airlines |
|
Week - 13 |
Relationship Marketing in Airlines |
|
Week - 14 |
Final exam |
Anadolu Info Package 
Turkish 
English