Akademik Dersler - İçerik

Weeks	Topics
Week - 1	General information about the aim of the course, textbook, reading materials and student responsibilities
Week - 2	Introduction to marketing
Week - 3	Definition of marketing concept, explanation of basic concepts, development of marketing understanding (approaches)
Week - 4	Definition of marketing concept, explanation of basic concepts, development of marketing understanding (approaches)
Week - 5	Strategic planning and marketing
Week - 6	Marketing mix concept
Week - 7	Marketing environment: Micro environmental factors
Week - 8	Marketing environment: Macro environmental factors
Week - 9	Marketing environment: Macro environmental factors
Week - 10	Marketing research and marketing informations systems
Week - 11	Marketing research and marketing informations systems
Week - 12	Market segmentation and target market selection
Week - 13	Market segmentation and target market selection
Week - 14	Differentiation and positioning