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Week - 1
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Description of Course and Explanation of Basic Purpose with Examples |
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Week - 2
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Musical Instrument Making Industry and Markets in the World and Turkey |
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Week - 3
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The Concept and Scope of Marketing in Instrument Making |
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Week - 4
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Approaches in Persuasion Investigations |
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Week - 5
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Communication Language in Instrument Making, Professional Ethics and Criticism |
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Week - 6
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Relation of Luthier and Musician in Instrument Presentation |
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Week - 7
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Feasibility and Production in Instrument Making |
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Week - 8
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Target Market Selection and Positioning in Instrument Making |
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Week - 9
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Relevant Case Study on Instrument Design and Branding Strategies |
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Week - 10
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Buried Producer and Markets |
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Week - 11
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Consumer Habits, Sectoral Forecast and Vision Presentation in the Context of Instrument Presentation Techniques |
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Week - 12
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Current Marketing Strategies in Instrument Making |
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Week - 13
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Product Presentation Strategies in Exhibition, Fair and Virtual Media |
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Week - 14
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Final Project Presentation |
Anadolu Info Package 
Turkish
English