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Week - 1
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The importance and place of PR in tourism sector |
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Week - 2
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The concept & history of PR
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Week - 3
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Concepts related to PR |
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Week - 4
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Practice areas of PR
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Week - 5
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PR process-Research & Planning |
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Week - 6
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PR process-Action & Evaluation |
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Week - 7
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Tools of PR
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Week - 8
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Sponsorship
|
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Week - 9
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Corporate reputation
|
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Week - 10
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Promotional films on tourism
|
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Week - 11
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PR & Crisis communication
|
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Week - 12
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PR & Creativity
|
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Week - 13
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PR & Corporate social responsibility |
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Week - 14
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Case studies from tourism sector
|