|
Week - 1
|
Concept of international marketing |
|
Week - 2
|
Commercial development experienced at international level |
|
Week - 3
|
International marketing research |
|
Week - 4
|
International marketing plan |
|
Week - 5
|
Product decisions in international market |
|
Week - 6
|
Pricing decisions in international market |
|
Week - 7
|
Physical distribution in international marketing |
|
Week - 8
|
Distribution channels in international market |
|
Week - 9
|
Sales Promotion Decisions in International Marketing |
|
Week - 10
|
Export organization in international marketing |
|
Week - 11
|
Information System in international marketing |
|
Week - 12
|
Turkey in international marketing |
|
Week - 13
|
Case studies in international marketing |
|
Week - 14
|
The matter of development of exportation |