|
Week - 1
|
The Concept of Marketing and Its Relationship with Tourism Marketing |
|
Week - 2
|
Tourism Marketing Overview |
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Week - 3
|
The Place of Marketing Mix Elements in Tourism Marketing |
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Week - 4
|
Extended Marketing Mix in Tourism Marketing Location of Elements |
|
Week - 5
|
Market Segmentation, Target Marketing and Positioning |
|
Week - 6
|
Practice Questions |
|
Week - 7
|
Midterm |
|
Week - 8
|
Marketing Information Systems and Marketing Research |
|
Week - 9
|
Use of Social Media in Tourism Marketing |
|
Week - 10
|
The Future of Tourism Marketing |
|
Week - 11
|
The Future of Tourism Marketing II |
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Week - 12
|
Practice Questions I |
|
Week - 13
|
Practice Questions II |
|
Week - 14
|
Final Exams |
Anadolu Info Package 
Turkish
English