|
Week - 1
|
Defining marketing and relevant terms |
|
Week - 2
|
Marketing management orientations and relationship marketing approach |
|
Week - 3
|
Strategic marketing planning |
|
Week - 4
|
Marketing environment: Micro environment |
|
Week - 5
|
The marketing environment: Effect of macro environment on marketing decisions |
|
Week - 6
|
Marketing research and marketing insight |
|
Week - 7
|
Midterm |
|
Week - 8
|
Consumer markets and consumer buying behavior |
|
Week - 9
|
B2B markets and business buying behavior |
|
Week - 10
|
Market segmentation and market targeting |
|
Week - 11
|
Positioning strategies |
|
Week - 12
|
Brief explanation of marketing mix elements |
|
Week - 13
|
Review of the chapters by questions and answers |
|
Week - 14
|
Final exam |
Anadolu Info Package 
Turkish 
English