Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Review of marketing terms and definitions, Changing marketing landscape
Week - 2	Product Management
Week - 3	New product development process and Product life cycle
Week - 4	Pricing and Price Management
Week - 5	Designing and Managing Marketing Channels
Week - 6	Wholesaling, Retailing, and Logistics Management
Week - 7	Midterm
Week - 8	Marketing Communication:Communication process and Integrated marketing Communication
Week - 9	Elements of Promotion Mix
Week - 10	Strategic Management, Competition, and Marketing
Week - 11	Marketing Planning, Implementation and Control
Week - 12	Managing Marketing Effort
Week - 13	Review of the chapters by questions and answers
Week - 14	Final exam