|
Week - 1
|
Consumption and Understanding Consumers |
|
Week - 2
|
Motivation and Emotions |
|
Week - 3
|
The Self and Personality |
|
Week - 4
|
Consumer as Learner and Decision Maker |
|
Week - 5
|
Consumer as Learner and Decision Maker |
|
Week - 6
|
Consumer Decision Making Process |
|
Week - 7
|
Midtherm Exam |
|
Week - 8
|
Consumer Attitudes |
|
Week - 9
|
Consumer Attitudes and Attitude Formation Process |
|
Week - 10
|
CULTURE And CONSUMER |
|
Week - 11
|
SOCIAL ASPECTS OF CONSUMPTION |
|
Week - 12
|
CHANGING CONSUMER IN NEW ERA |
|
Week - 13
|
CONSUMPTION AND BEYOND
|
|
Week - 14
|
Final Exam |