Akademik Dersler - İçerik

Weeks	Topics
Week - 1	definition of marketing and related concepts
Week - 2	marketing management and marketing management philosophies
Week - 3	Marketing challenges for the 2000s.
Week - 4	strategic planning and the marketing process, mission statement, objectives, business portfolio analysis, market growth grid.
Week - 5	marketing environment(demografic, economic and cultural environment) Small project (%5 contribution) after the completion of chapter 3.
Week - 6	marketing information systems
Week - 7	marketing research process
Week - 8	marketing research process
Week - 9	marketing research process
Week - 10	market segmentation
Week - 11	selection of target markets
Week - 12	positioning
Week - 13	relationship marketing The exam will contain a mixture of essay and short answer questions. Duration will be 60 minutes. (% 50)