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Week - 1
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The Concept of Personal Selling |
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Week - 2
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Development of Personal Selling |
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Week - 3
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The Features of Personal Selling |
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Week - 4
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Personal Selling according to Selling Efforts |
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Week - 5
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Advantages and Disadvantages of Personal Selling |
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Week - 6
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Case Study |
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Week - 7
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The Process of Selling; Determining of Potential Buyers |
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Week - 8
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Determining of Approach, Selling Speech and Body Language |
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Week - 9
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Objection of Buyers |
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Week - 10
|
Closing Sale |
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Week - 11
|
Case Study |
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Week - 12
|
Consumer Relationships After Sale |
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Week - 13
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Consumer Follow up After Sale |
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Week - 14
|
Additional Services; Care and Repair Services |
Anadolu Info Package 
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