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LO-1
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Will be able to explain marketing as a value creation process |
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LO-2
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Will be able to explain the marketing management process. |
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LO-3
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Will be able to evaluate marketing strategies and competition. |
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LO-4
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Will be able to explain product concept and product classifications. |
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LO-5
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Will be able to evaluate price management and pricing decision process. |
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LO-6
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Will be able to comprehend channel management and channel design. |
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LO-7
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Will be able to explain the marketing communication mix. |
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LO-8
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Will be able to comprehend the evaluation of marketing performance and control process.
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