Akademik Dersler - İçerik

Be able to define the concepts of globalization and international business.
Be able to describe the concept of globalization thoroughly.
Be able to define international business and its key players.
Be able to describe culture’s influence on international business.
Be able to describe global business environment.
Be able to define entry modes in international business.
Be able to explain why firms choose to go abroad.
Be able to describe internalization of firms.
Be able to explain the decision of international market entry time.
Be able to compare the different modes that firms use to enter foreign markets.
Be able to explain the main concepts of international business strategies.
Be able to describe international organizational design models.
Be able to classify the international business strategy preferences.
Be able to understand the concepts of international marketing and production.
Be able to explain the international marketing environment.
Be able to explain international market selection strategies.
Be able to explain international marketing mix decisions