|
LO-1
|
Studants define the basic marketing concepts and principles. |
|
LO-2
|
Explain the importance of relationship marketing and its tools. |
|
LO-3
|
Students may explain the effect of micro and macro environmental factors on marketing decisions |
|
LO-4
|
Explain marketing information systems and marketing research process. |
|
LO-5
|
Explain stratejik marketing planning process. |