|
LO-1
|
- Will be able to define the point that the concept of marketing has reached today and the elements on which it is based. |
|
LO-2
|
Will be able to explain the importance of effective communication with customers in the marketing process. |
|
LO-3
|
-Will be able to define the concept of customer service by establishing the relationship between service quality and marketing. |
|
LO-4
|
-Will be able to describe the relationship between the concept of customer relations and the concepts of creating customer satisfaction and loyalty. |
|
LO-5
|
-Will be able to explain the concept of customer relations and list their purposes. |
|
LO-6
|
-Will be able to explain customer complaint management, which is a part of customer relations |
|
LO-7
|
-Will be able to list the basic models that can be used in measuring customer relations. |
|
LO-8
|
- Will be able to explain the importance of customer-oriented organizational culture for businesses. |