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LO-1
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Evaluate the concept, scope business models of e-Retailing |
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LO-2
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Will be able to evaluate the digital consumer, the services to be offered and E-Customer Relationship Management |
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LO-3
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Will be able to explain e-store design, security and payment systems |
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LO-4
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Will be able to define mobile shopping in terms of consumer behavior and effective factors. |
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LO-5
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Explain omni-channel retailing and trends in retailing |