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LO-1
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Explain the concepts real estate and real estate marketing. |
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LO-2
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Define the macro and micro environmental factors of rel estate marketing. |
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LO-3
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Explain consumer purchasing behavior in real estate marketing. |
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LO-4
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Explain the market segmentation process, target market segmentation, differentiation and positioning strategies in the real estate market. |
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LO-5
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Explain the marketing mix elements in the real estate industry. |
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LO-6
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Explain the personal sales process and sales management in real estate marketing. |
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LO-7
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Explain the changes and strategies created by digital technologies in the real estate sector. |
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LO-8
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Explain national and international ethical principles, standards and legal regulations in the real estate sector and their relationship. |