Anadolu Info Package Anadolu Info Package
  • Info on the Institution
  • Info on Degree Programmes
  • Info for Students
  • TR
About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Computer and Information Sciences
  2. Department of Data Science and Analytics (English)
  3. Course Structure Diagram with Credits
  4. Modern Marketing with Data
  5. Learning Outcomes
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 28/07/2026
# Learning Outcome
LO-1 Calculate customer lifetime value and execute market segmentation
LO-2 Optimize digital marketing campaigns using multivariate testing
LO-3 Develop responsive dynamic pricing and basket affinity models
LO-4 Evaluate marketing ROI utilizing multi-touch attribution models

Info on the Institution

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  • Academic Calendar
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  • General Description
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  • Registration Procedures
  • ECTS Credit Allocation
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Info on Degree Programmes

  • Doctorate Degree / Proficieny in Arts
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Info for Students

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Info for Students

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